A Course to Help You turn Your Delicious Home Baking into a Successful Part-Time or Full-Time Home Bakery Business
Work from Home • Sell Your Bakes with Confidence • Bake Yourself & Others Happy
Want to sell your DELICIOUS home baking, but unsure HOW to do it – consistently?
If any of these statements have you thinking “how the heck did she get inside my head?!” then keep reading: you’re in the right place, my friend!
I TOTALLY UNDERSTAND HOW YOU FEEL… because I’ve been there. You are so not alone.
HERE’S AN INSIDER SECRET…
There’s a HUGE market for DELICIOUS Home Baking that Cake Decorators simply don’t satisfy.
(I mean… No one wakes up at 3am crrraving a piece of fondant, right?)
Home Bakers around the world have started building successful Home Bakery Businesses from DELICIOUS Home Baking!
YOU CAN DO IT TOO. JUST IMAGINE…
Finally being able to do creative work that inspires & comforts you the most – home baking!
Having the freedom to run your day & schedule at your own pace and preference.
Working in the relaxed environment of your own home & being available for your family.
Having your own profitable business, from home, by doing what you love!
YOU TOO CAN START SELLING YOUR BAKED GOODS FROM HOME WITHOUT SPENDING 1000’S OF DOLLARS ON PASTRY OR BUSINESS SCHOOL.
Most Home Bakers believe that you need to have fancy decorating skills and a qualification in business to build a successful bakery, but that’s totally false!
The secret to a successful Home Bakery is building a loyal Client Base and/or using up-to-date marketing strategies.
Hi! I’m aurelia. By Using a Specific System TO Get Clients & SALES, I’ve Turned My Home Baking into a Thriving, Sold Out Home Bakery Business.
It takes hard work to make it happen, but it’s not complicated and you can absolutely get results like my students and I have!
MEET ANGIE from Glow Bakery in Texas, USA:
“Since I’ve started working with Aurelia, I haven’t had one week go by without an order for my ketogenic baked goods! It’s the best investment in myself & my business I’ve made. THANK YOU! In 10 months I’ve made at least $15k profit. I feel more confident in myself as a baker and moving forward in my home bakery business!”
MEET ITZIA from Throwback Home Bakery in Florida, USA:
“My Home Bakery business was basically almost dead. I had to close the bakery during quarantine, and when I came back, no one wanted to buy my pastries! It felt like my clients were ignoring me.
I started working with Aurelia and after I applied her strategies, I got an order, and another, and another! The strategies work!!“
MEET CAMERON from Ancient Pursuit Bakehouse in Oklahoma, USA:
“In the course I felt empowered to just keep moving forward and not to be afraid even if I don’t have everything figured out and don’t feel ready.
Then I decided on a date and launched my BREAD baking business. Week 1 – I sold out! Week 2 I’ve sold out again!”
IN Home Bakery Startup I GIVE YOU MY SECRET SYSTEMS SO THAT YOU CAN TURN YOUR PASSION FOR DELICIOUS HOME BAKING INTO A THRIVING BUSINESS.
If you want to get consistent Home Bakery clients & sales,
you need the Home Bakery Startup (HBS) course.
What You’re Going to Get
HBS Course Value: $997
LET’S TAKE A LOOK AT WHAT YOU’LL LEARN IN EACH OF THE 5 MODULES:
MODULE 1: BECOMING A CONFIDENT BUSINESS OWNER
- Learn the essential basics of business so you’ll have a grip on things instead of feeling overwhelmed.
- Learn the essential basics of marketing and sales and why clients do or don’t buy.
- Learn insider business secrets that will LITERALLY shape your success.
- Understand how to start THINKING and make decisions like a confident, successful business owner.
MODULE 2: THE PRACTICAL STUFF
- Learn how to figure out your delivery policy and why a delivery service isn’t always good for business.
- Learn how to set boundaries for yourself so you don’t burn out and can bake, sustainably, for years to come.
- Learn how to set boundaries for your clients so you never get caught off guard and clients never take advantage of you.
- Learn how to look for a commercial kitchen space (if you need to) & set up mail orders – with my student, Angie Watts from Glow Bakery, Texas, USA.
MODULE 3: YOUR BAKED GOODS
• Discover how to test if your home baked goods are “good enough to sell” – and how to get them to that level.
• Get all my secret tips and methods for boosting the quality of your baked goods and your baking skills – for free!
• How to figure out what YOU should and should not be baking.
• Discover how to plan your Home Bakery’s Menu to attract your ideal clients.
MODULE 4: GETTING HOME BAKERY CLIENTS
• Find out how to approach restaurants, coffee shops, etc. to get Wholesale deals with the Wholesale Clients Blueprint! I’ve personally used these exact strategies for 6 years because they WORK.
• Get a thorough guide on selling your baked goods at Food Markets – including a bunch of tips to boost sales.
• Discover my secret strategies for getting new direct clients and accelerating word of mouth!
MODULE 5: REACHING NEW CLIENTS ONLINE
• Get the exact step-by-step method for how to build your own website easily – in 1 afternoon.
• The step-by-step method to get found on Google, without ever paying a cent for advertising!
• Discover how to take control of your social media and how to use it OPTIMALLY for your Baking Biz. Learn where to take action and which mistakes to avoid.
But that’s not all you’re getting!
Are you thinking…
“I’m just a home baker. This business, sales and marketing stuff feels so complicated and overwhelming.”
I get it! I felt the same and so did most of my students.
So, I’m giving you this FREE BONUS…
Business Boot Camp & Marketing Secrets Masterclass
Bonus Value: $997
Are you worried about:
* Your ability to step up and be a real business owner?
* Do you feel anxious that you might fail?
I understand… It’s hard to make that mental shift,
so I’m also giving you this FREE BONUS…
Mindsets for Success Masterclass
Bonus Value: $385
AND because I NEVER want you to feel alone in this process, you’re also getting access to…
Exclusive Facebook Support Group
Bonus Value: $797
Are you worried about…
* The appearance of your home baking?
* Charging clients for your work when it doesn’t look “professional enough to sell”?
If your baking tastes great, you’ve got all the right potential!
You can easily add some flare with this FREE BONUS…
Pretty Delicious Masterclass
Bonus Value: $297
But are you thinking:
“This looks great, but it looks like a LOT to work through. How soon can I actually start making money from my home baking?”
Great question! A business needs to make money, right?
So I’m also giving you this FREE BONUS…
Side Hustle Baker (SHB) Course
Bonus Value: $1635
NEW LAST DAY BONUS
Client Loyalty Secrets Course
*For HBS Students Only*
Bonus Value: $397
Home Bakery Startup (HBS) - MAY 2021
TOTAL VALUE: $5505
GET STARTED NOW FOR JUST
HOW TO ENROLL
1. CHOOSE YOUR COURSE & PAYMENT:
Click the payment button of your choice. If you go for the payment plan you still get all the same content & bonuses!
2. SECURE CHECKOUT PAYMENT:
When you click a payment button you’ll be redirected to Teachable’s secure Checkout Page to make payment.
3. INSTANT ACCESS TO ENTIRE COURSE:
And you’re IN!! Watch the lessons at your own pace. Start your Home Bakery & get your first sales in 30 days or less!
You get 30 DAYS to test drive Home Bakery Startup. If you don't love it, I'll give you a FULL refund.
Home Bakery Startup comes with a 30-Day Money Back Guarantee. My hope is that your business and life are forever transformed with the skills you'll develop through this course. I also expect you to give it your very best effort. That’s why in order to be eligible for our 30-Day Money Back Guarantee, you must submit proof that you did the coursework.
If you do the full coursework and don’t feel I’ve delivered on my promise, submit your work within 30 days of purchase and I’ll promptly refund your course fee. To be clear, if you don't include your completed coursework requirements within the 30-day period, no refund will be issued.
By purchasing Home Bakery Startup you agree to my Refund Policy.
Home Bakery Startup
ENROLLMENT CLOSES IN
3 PAYMENTS OF $177/MONTH
ONE TIME PAYMENT OF $447
You’ll receive all the content instantly after signing up, but you have lifetime access and can go through the course whenever you’d like.
HEY THERE! I’M YOUR TEACHER, AURELIA LAMBRECHTS.
For the past 7+ years I’ve been blessed to bake for a living and my Home Bakery in Cape Town, South Africa, is SOLD OUT every week.
Things weren’t always this rosy though…
I started my own Home Bakery in my awkward student housing kitchen back in 2012 with ZERO capital and study debts of $40k!! On top of that I had ZERO training in baking, business, marketing or sales.
I started by baking at night after my super stressful 8am – 5pm architecture desk job. It was like therapy for me and soothed my anxiety… Seeing people’s smiles when they ate my baked treats brightened up my days!
Maybe you’re in a similar spot now to what I was back then?
In 2013 I realized I want to be a FULL TIME Home Baker, but I had no money or time to study further. So I had to put my gloves on and figure out how to make my Home Bakery a success!
At first it was a mess… I was a mess!
I did everything I thought I was supposed to do: bake what’s trending and advertise on social media and with flyers.
And how many sales did I get?… ZERO.
No matter how great my bakes looked or how many times I posted on social media or how many discounts and special offers I created, no one seemed to be very interested in my baking.
And thus I assumed it MUST be because I and my baking and just aren’t good enough…
My poor husband Adriaan had to deal with so many tears and monologues over my frustration of how unfair life was.
I was the victim in my own story. Not the hero.
But one thing was certain: I COULDN’T GO BACK TO ARCHITECTURE. So I HAD to find a way to make this work.
Eventually I was desperate enough to consider a NEW approach (because what I was doing seriously wasn’t working!).
I was PETRIFIED, but I had to start venturing into the unknown BEFORE I felt ready. I decided to try and get wholesale clients…
And then I got one… And another… And ANOTHER!!
My direct client base was pretty non-existent which was very frustrating. But when I was finally tired of complaining and desperate enough for more sales, I started reading books about Entrepreneurship and Marketing.
- That if you’re not getting clients you have a marketing problem. NOT an advertising problem.
- How to make my Home Bakery STAND OUT.
- How to get through to clients.
- How to get clients through Google.
- How to convert a once-off customer into a loyal one that buys over and over again.
And a year later my Home Bakery was fully booked for 3 months in advance!!
It took quite a few years of hard work and painful growth to become a confident, equipped and successful Home Baker – but it’s been TOTALLY worth it! My Home Bakery has changed my life forever and I’m SO GRATEFUL for it.
I’m convinced that you also have what it takes to be a confident & successful Home Bakery Owner. And the good news is that no matter where you’re at right now, marketing & business skills are skills that ANYONE can LEARN!
Look, I know that cake decorators have taken over the baking scene. There’s a time and place for cake decorating, but you and I both know that tasteless decorations can’t comfort people and connect families like DELICIOUS home baking can!
That’s why it’s my mission to help flavour-obsessed home bakers like you to get the confidence and business skills they need so they don’t feel intimidated to share their irreplaceable gift of comforting home baking with people who need it.
That’s why I’ve created Home Bakery Startup.
I’d love to help you build your very own THRIVING Home Bakery Business 🙂
Don’t wait too long to take your baking gift seriously friend… You’ve got this talent for a reason and you’re meant to share it with the world.
I’ll see you on the other side!
MEET ANGELA from Spinach Tiger in Tennessee, USA:
“My Home Bakery has been so busy and during the pandemic my business has tripled!
Since joining HBS, I’ve never had a week without orders. I only bake 2 DAYS PER WEEK. My average profit per week is $450. Even during Covid I’ve had a week of $754 profit.”
MEET TIFFANY from Therapie in Kansas, USA:
“Building a successful Home Bakery Business felt really big and daunting, but this course really simplified things I thought were huge problems!
During the pandemic I’ve had so many online sales for my PIE business. I’ve reached my ANNUAL sales goals of $25k by July 22! I’m in shock!“
MEET RENTIA from Le Weekend Bakery in Pretoria, South Africa:
“Before joining the course I felt a lack of confidence to move forward and actually start selling my baked goods.
Got Questions? HERE ARE YOUR Answers
I DON'T HAVE TIME RIGHT NOW TO DO THE COURSE. CAN I BUY HOME BAKERY STARTUP NOW AND GO THROUGH IT LATER?
Absolutely! Home Bakery Startup is a self-paced course, so you can go through the content whenever it suits YOU.
HOW MUCH TIME DO I NEED TO SPEND ON THE COURSE EVERY WEEK TO GET GOOD RESULTS?
Home Bakery Startup is a self-paced course, so you can put in as much or as little time into the course as your schedule allows.
A good rule of thumb would be an hour per week watching the lessons, and another 3-5 putting them into action.
But here’s the thing…
As you’ll find, Home Bakery Startup is designed for rapid implementation and sustainable momentum.
Meaning, as you implement the lessons and start getting new clients…
You’ll WANT to keep going.
You’ll WANT to speed through Home Bakery Startup as quickly as you can.
You’ll WANT to make it the first thing you jump into every day.
Because as you’ll soon see, Starting a Home Bakery isn't a chore when you know exactly what you need to do to get amazing results without any wasted effort.
WHAT IF THERE ARE ALREADY QUITE A FEW HOME BAKERIES IN MY TOWN/CITY?
Believe it or not, but this is actually a HUGE positive, because it means that there is a NEED for Home Baked Goods. It's pretty great to already know there are buyers out there waiting for your delicious bakes!
The key is that YOU are the differing factor. You will bring your own unique experiences, creativity and skills that will differentiate your business and products from others.
Truth be told there are a lot of business in EVERY trade nowadays; a lot of lawyers, a lot of butchers, carpenters, etc. If you have a GREAT business strategy and a GREAT quality product, you'll stand out among your competition and reach your ideal clients and be successful.
Home Bakery Startup will teach you how to STAND OUT and create a great business strategy.
For clients it's all about finding the RIGHT person to solve their problem, and that person is you!
WHAT IF I'M TOTALLY NEW TO BAKING?
First off you need to know that this is not a baking course. Home Bakery Startup is a BUSINESS course for Home Bakers.
If you don't really bake much and don't really LOVE it, then this course is probably not a good fit for you.
You will get coaching in the course to make your bakes look more professional, but I'm not going to show you how to bake from scratch.
When you enroll in the course I'll assume that you are at least semi-obsessed with Home Baking 🙂
WHAT IF I'VE ALREADY STARTED MY HOME BAKERY? IS IT TOO LATE TO IMPLEMENT YOUR STRATEGIES?
The questions I recommend asking yourself are:
- Are you struggling to get CONSISTENT orders every week?
- Do you want to get more ideal clients that love your business and products?
- Do you want to become a more confident and professional business owner?
- Do you want your Home Bakery clients to be loyal and order over & over again?
If you answered YES to these questions, then Home Bakery Startup will totally help you out.
Keep in mind that you’ll also be learning from someone who has been baking FULL-TIME for over 6 years and has a sold out Home Bakery year in, year out. This knowledge and experience will be invaluable to your growth.
DOES THIS COURSE WORK FOR CAKE DECORATORS?
In short; NO.
Home Bakery Startup will teach you a lot of core business principles and strategies that work in ANY business to be honest.
However, the whole course is specifically geared towards building a Home Bakery from DELICIOUS home baking, not cake decorating.
I can't guarantee that you'll have the same success with this course as home bakers who focus on flavour & quality.
If you need help with starting a cake decorating biz, check out Kara Andretta and Kristina Norman. Both of these ladies have incredible resources and courses.
WILL THIS COURSE WORK FOR ME IF I DON'T BAKE CAKES?
YES! Absolutely 🙂
In Home Bakery Startup you'll find all kinds of home bakers that are growing thriving businesses!
In the course there are bakers with all kinds of baking specialities:
Pies, Breads, Keto/Banting baked goods, Brownies, Cookies, High Tea Pastries, Bars & Squares, cakes, cupcakes and more!
As long as you're into DELICIOUS home baking (not tasteless decorating) this course will work for you!
DO YOU OFFER A GUARANTEE?
You bet! If you spend 30 days going through the course and taking action, but still don’t see results, I will gladly give you a refund. No risks here!
By purchasing the course you agree to my Refund Policy.
HOW LONG WILL I HAVE ACCESS TO THE COURSE?
How does forever sound? Once you enroll you've got LIFETIME access to the course and all your bonuses.
But I can tell you that Home Bakery Startup won’t always be offered at this low price. The price will be higher in the future.
I also continually revamp the course with new strategies, info, and advice. But you won’t have to pay a dime for any of those updates.
You get permanent access to the course and any extras I decide to throw in in the future!
WHAT FORMAT IS THE COURSE DELIVERED IN?
The course materials are shared as video content, written transcriptions and a course workbook to help your learning process. So, whether you prefer to read, write, watch, or listen to the content, you’ll be set.
WHAT WILL I NEED TO IMPLEMENT THE COURSE?
You'll need a computer with a stable internet connection and a cell phone.
If you plan to trade at Food Markets and go after Wholesale Client deals in the future (baking for restaurants), you will need a car to do deliveries with. But you don't need a car if you only plan on working with direct clients.
WHY ISN'T THE COURSE CHEAPER?
Home Bakers aren’t “loaded”. I know, because I am one too! I never had investors or capital at my disposal. That’s why I’ve created a payment plan for the course. But if your finances are just too tight right now, I totally get it.
The course opens up for enrollment every 6 months, so I encourage you to save up for the next opportunity.
While the courses will help you to make substantial profit (even a full salary) from home baking, I don’t want my course to be the purchase that makes your financial situation too difficult to bear.
If the cost of the course is simply holding you back, here's why my courses aren't cheap: the elite level of quality content inside, my experience in the field, the fact that I teach you how to create the life you want and show you how to MAKE MONEY, the months it took to create the course and my continual involvement in your journey.
My cousin has a Master's Degree in Marketing and he says he's learned more about EFFECTIVE marketing from me than in his 4 years of $15000+ formal education. This course doesn't even cost 5% of that.
If you follow the steps I've laid out in the tutorials, you WILL make your money back - and way more beyond that.
WHAT'S THE PRICE OF HBS IN OTHER CURRENCIES?
Home Bakery Startup is sold in US dollars because around 80% of my audience happens to live in the USA 🙂
I live in South Africa, but there are students from right around the world in the Home Bakery Startup Course. They've gotten amazing results regardless of what country they live in because effective marketing is universal.
If you'd like to know how much the course is in YOUR currency, search on Google "US Dollar to your currency" (e.g. US Dollar to Euro) to get an estimate amount. You might be charged slightly more or slightly less because currencies fluctuate constantly.
Teachable might also charge you some taxes depending on the laws of your country - this is mostly not the case, but if it does happen they'll tell you in advance before you make the payment. These tax charges are not my personal decision and unfortunately totally beyond my control. I don't get a dime of that tax.
Extra taxes are unfortunate, BUT keep in mind that you're getting over $5000 worth of training for $447. Is this still a great deal for $80 more (as an example)? I think you'll agree that YES, it is.
I DON'T HAVE THE MONEY RIGHT NOW. WHEN DOES THE COURSE OPEN FOR ENROLLMENT AGAIN?
The great news is that Side Hustle Baker (SHB) is permanently open for enrollment! So you can save up and then purchase the course.
Home Bakery Startup (HBS) on the other hand only opens for enrollment twice per year.
* Please note: You get Side Hustle Baker (SHB) and its bonuses for FREE if you enroll in the Home Bakery Startup (HBS) Course. BUT enrollment for HBS only opens twice per year. If you want to start selling your bakes ASAP, then it's best to enroll in SHB now.
* If you go through SHB and realize that you want to make baking your part-time or full-time job, that's great! HBS can show you how to do that and you'll get a $50 off coupon for HBS if you enroll in SHB now.
CAN I GET ANY OF THE MODULES SEPARATELY INSTEAD OF THE WHOLE HBS COURSE?
I unfortunately don't sell anything separately because everything works together to create a strong, successful business for you.
Leaving out any of the modules would be like leaving out the baking powder, flour or any other ingredient in a cake recipe. If you leave something out, at the end of the day you'll still get a cake (business) of sorts, but the results won't be what you were hoping for.
Building a successful Home Bakery Business is a comprehensive process, there are no "quick fixes" or "magic tips" to bypass the proven strategies and skills every business owner needs to learn.
If you're struggling to get consistent sales, you don't just have a "sales problem". If your business isn't producing results it's because plenty of things haven't been built correctly. My goal isn't to give you cheap paint to cover up the water damage in your business.
The goal of HBS is to help you strip back and break down everything that needs to be broken down. And then to build up your business the right way so that it can whether any storm and produce profit for you for YEARS to come!
This being said, I do sell some smaller courses. If you want to check them out, visit my courses page.
I HAVE TO BE HONEST. YOU’RE NOT GOING TO LOVE HBS IF YOU’RE LOOKING FOR A WAY TO “GET RICH QUICK”.
The Home Bakery Startup system works incredibly well and is much, much faster than trying to figure everything out on your own, but only if you’re willing to put in the time and do the tasks.
I aim to make things as SIMPLE as possible, because I know that many of my students have full-time jobs, children, or other obligations, but you need to be willing to do the work, too.
This course is also best for people who already LOVE baking and want to take it to the next level.
This course is also not right for you if you don’t care about FLAVOUR in your baking – above all else!
Why Enroll in Home Bakery Startup Now?
Where do you want to be a month form now?…
6 months from now?…
A YEAR from now?…
Do you want to stay in a stressful day job that doesn’t inspire you for decades to come?
Do you really want to keep watching your competition get all the clients & sales you want so badly?
Do you want to just keep wasting your time & money figuring this out all on your own?
Life’s already complicated & hard.
Building your own successful Home Bakery shouldn’t be.
You deserve to BAKE & BE SUCCESSFUL.
This is YOUR Chance to:
Home Bakery Startup (HBS) - MAY 2021
TOTAL VALUE: $5505
GET STARTED NOW FOR JUST
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